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Roya Parviz is the founder and creative force behind Satori Designs. Growing up in Iran, Roya was fascinated with fabrics, colors, and designs as early as the age of 7, when she started making Barbie clothing using the scraps at her mother’s design studio. After receiving her bachelors in Economics and minor in Visual Arts from the University of California, San Diego, Roya moved to Los Angeles to attend FIDM for apparel design and pursue her passion for fashion. |
After working in the Los Angeles apparel industry for seven years, Roya launched Satori Designs, based on the idea of “soft dressing”, featuring beautiful fabrications from around the world in free flowing silhouettes. The philosophy of the company is “Global Fusion”. When asked about the inspirations for her designs, she “ names: travel, music, art, traditions, and the amazing colors and forms in nature ”. Satori Designs, in collaboration with other designers, has put together an eclectic mix of women’s clothing and accessories from around the globe. The exquisite textiles, embroideries, and beadings carry the souls of the artisans as well as the wearer. These expressive pieces are for “women who love the dance of life”. |